- 1. What is reciprocal linking and its value?
- 2. Should I only swap links with websites that have a high ranking in the search engines?
- 3. Should I swap links with any website, or only specific websites?
- 4. How can I more efficiently maintain my links pages?
- 5. How do I set up a Reciprocal Link?
- 6. Is there any advantage to linking to a LinksManager-powered site through a linksmanager.com/account-id instead of a domain.com URL?
- 1. What is reciprocal linking and its value?
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- Reciprocal linking is the process of tying two compatible websites together with a duplex hyperlink between text or an image on one site and text or an image on the other. The major advantage is that the reciprocal link introduces visitors to either of the sites to the linked site and makes it possible for those visitors to navigate directly to that site and return to the original site with a simple mouse click.
Because quality reciprocal link exchange programs are designed to link sites whose content appeals to similar users, the traffic driven from one site to the other by the links generally consists of consumers already interested in the products and/or services offered on those sites. For this reason, the conversion rate (i.e. the percentage of site visitors who actually make a purchase) is generally higher for traffic generated by reciprocal links than it is for traffic which reaches a site via other gateways.
For example, an antique mall might want to swap links with a furniture restoration service. The two websites are separate, but related. Visitors on one site are thus naturally interested in the other site.
Another example: An online auto parts store might want to swap links with a car detailing shop. Again, the two websites are separate but related and the customer base for both businesses are very similar.
A few of the many benefits of ethical reciprocal linking include:
- Increasing the value and revenue of your own website through higher traffic.
- Providing valuable external resources to your website's visitors.
- Adding stickiness to your website by increasing the amount of rich content available on it.
- Building the link popularity of your site with potentially beneficial effects on your search-engine rankings.
Updated: August 27, 2008
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- 2. Should I only swap links with websites that have a high ranking in the search engines?
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- Both we and major search engines including Google strongly suggest you design every aspect of your website -- including your links pages -- to offer maximum benefit to your end users. For this reason, we suggest you consider swapping links with any website that offers unique content of interest to the type of people who visit your site.
Other important characteristics of good link partners include:
- Sites which are well organized, easy to navigate and easy to read
- Sites whose sphere of interests are complimentary to yours without being directly competitive
- Sites which do not incorporate or promote search-engine spamming, link farming, cloaking, and other unethical schemes that attempt to evade SE and web best-practice guidelines and undermine the quality of the internet experience for all users. All sites listed on LinkPartners are personally checked for quality by our editors before their listing is posted.
Search engine rankings are transitory. Quality websites are much more permanent. Ask the question, "will my own website visitors benefit from this link?" If the answer is yes, then you may want to consider swapping links with that site.
Updated: August 27, 2008
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- 3. Should I swap links with any website, or only specific websites?
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- In order to gain qualified traffic that actually benefits you website and avoid violating search-engine guidelines against irrelevant content of all kinds, it's best to swap links with other websites whose content is related to yours.
In fact, linking to random sites is usually not a good idea even if the link is not reciprocal, though there are, of course, exceptions such as one-way links that provide your visitors with such universally useful information as weather forecasts, maps or historical background on your industry or profession.
To facilitate finding reciprocal link partners whose content is relevant to yours, the LinkPartners directory is intentionally broken down into over 200 separate genres (categories).
Furthermore, when you submit your website listing to LinkPartners.com, you can enter information about your website that will give prospective link partners a strong understanding of your website before they initiate a link swap. Examples of the type of data that can be included in your description include, beside the website title and description, demographics, traffic stats, target audience, etc.
Updated: August 27, 2008
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- 4. How can I more efficiently maintain my links pages?
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- Traditionally, maintaining an active links page has always required a large amount of tedious and time-consuming manual grunt work. Our sister site, LinksManager.com, offers a powerful, patented online service that allows you to maintain a high-quality, editor-based, search-engine complaint links resource of any size with a minimal time investment. The LinkPartners.com link swap directory is powered by LinksManager.com and we highly recommend it for all websites or portals that include links and resources to other sites.
A short list of LinksManager.com's features include:
- No software to download or to install
- Fast, easy self-setup or free setup from LinksManager's expert support staff
- Importation of your current links pages without retyping or recoding
- Full cosmetic control to seamlessly blend your links pages with the rest of your website
- Fast, easy editing, addition and deletion of your site's links without coding or FTP operations
- Management of most major link functions directly from your browser via the exclusive LinksManager Browser toolbar
- No-cost option to host links pages on our server or have them automatically FTP'd to your server whenever they change
- Automated Top Link Lists showcase your most popular or newest links
- Automated email notifications for every step in the link-exchange process
- Reciprocal link checker automatically searches the net to verify that your link or banner exists on all websites listed on your links pages
- Dead link checker identifies and flags dead links listed on your links pages
- Auto link rotator rotates your links nightly to insure equal coverage for all of the links on your site
- Highlighting of new links with special graphic identifiers
- Free unlimited 24/7/365 tech support
For more details and a free 60-day trial visit LinksManager.com.
Updated: August 27, 2008
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- 5. How do I set up a Reciprocal Link?
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- There are many different ways to code a link. The HTML Primer website has a great step by step explanation of how to code a hyperlink. Or you can open a low-cost LinksManager.com account and never have to manually code a link again.
Updated: August 27, 2008
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- 6. Is there any advantage to linking to a LinksManager-powered site through a linksmanager.com/account-id instead of a domain.com URL?
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- No. LinksManager recommends that its subscribers host their links pages in a directory on their own server -- typically ie; yourdomain.com/links. This is seamlessly accomplished using LinksManager's Auto FTP feature, which automatically sends the customer's links pages to their server any time they change. Customers who don't have FTP access to their accounts, but have hosts which support CName DNS, can use LinksManager's CName DNS solution to update their pages.
LinksManager customers, some of whom may have webhosts which do not support FTP or the CName solution, may optionally choose to serve their links from linksmanager.com/account-id as a temporary or permanent workaround for their webhost's limitations.
Updated: August 27, 2008
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