Recognizing the Future of Link Exchange as a Classic Web-based Marketing Method
Linking is what makes the Web a web. Without all the digital strings and strands that link every website in the world together and route our browsing requests around and through them, there would be no Web.
With the extreme competition between search-engine providers and the development of Web 2.0, linking will be even more important in the future than it is now. Google, for example, is deeply involved in digitalizing millions of books from some of the most prominent libraries in the world. The eventual goal is to make all of them available to PC users via web links from the Google book site.
And consider this. A recent report by prestigious media brokerage firm (Veronis Suhler Stevenson) predicts that national advertisers will be spending more money online than on television and newspaper ads by 2011. And virtually 100 percent of that estimated $63 billion dollars in Web advertising will depend on links for its success.
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