Determining the Best Strategy for Real Estate Websites
Relevancy and localization! The old days of linking with every other real estate agent in the country are over and will not benefit your end user. Local businesses, particularly those providing services of particular importance to home buyers and sellers, are particularly good link partners.
As a real estate agent, you should consider linking up with the following types of businesses in your service area: Mortgage brokers, home-improvement specialists, home inspectors, moving and storage companies, self storage companies, interior decorators, and so on. Also consider linking to useful sites that have little chance of linking back to you such as local school districts or local government websites.
To learn more about this optimal link exchange strategy for real estate websites, read this article written especially for those who work in the real estate industry: