One of the most crucial abilities of an SEO specialist is link building. It is also an important Google ranking element that must be addressed. It is essentially about establishing trust between your website, other websites, and search engines like Google. As a result, Link Building should be carried out in the proper and accurate manner. Besides that, backlinks affect SEO much more than other factors. It directly impacts search rankings of your website, total sales, and search traffic of the site. However, unfortunately, people still make some Link Building mistakes which increase their costs with additional and unexpected expenses by affecting rankings unwittingly.
In this post, we will learn about 5 common Link Building mistakes most SEO beginners make and how to fix them.
1. Quantity not, quality matters.
Composing the best quality blog content as a part of link building strategy is an essential step. However, it is always vital to note that quality is far more important than quantity. You do not need more writing, you need essential and precise content. This method of thinking is critical if you are creating lengthy material for your website. You should strive to make your material valuable rather than just combining facts to increase length. For example, when you are creating research or commenting about the data, you must choose the most striking data. You do not need to just share everything; otherwise, your potential customers or readers could miss the actual significance and meaning of your content. That also means that you must pick the relevant type of infographics, data, and media files to your content, so to ensure you utilize the most suitable and supportive data to accentuate your point.
When you utilize any Link Building service or software, a key component of your approach should be the production of content that concentrates on providing value to your consumers rather than just exposing as long info as possible. Simply offer customers what they want to read, that is the key to best quality content. Unnecessary and invaluable content ranks as one of the top Link Building mistakes that kill ROI. Also, you must give more attention to ensure that you are delivering customers what you are able to give them with the available data. Last but not least, that is necessary to make sure that your blogs are well-organized in such a manner that promotes your main idea and fits your marketing strategy. I am sharing some tips with you on how to do that:
- Always review your content several times, and set the seal on that all unnecessary, inappropriate, and non-thrilling are got rid of.
- Think of eliminating on this way: Ask yourself on each part of content what will the readers lose if I remove that from the content.
- But, be careful when eliminating, so that you should keep significant and valuable parts of the content.
- If you feel that eliminating is not suitable for your content, you may try trimming out unnecessary words, phrases, or sentences.
2. Using PBNs
Private Blog Networks are a network of blogs and sites which belong to a single manager. The material on these blogs is not written for the general internet public but rather for getting a high SEO ranking. Usually, owners of PBNs purchase high impactful but expired domain names and use them to publish low-quality blogs with a link to their main site. Yes, theoretically that backlinks from those high authority domains cause getting high impact and ranking for the main site. However, almost all search engines, such as Google, Yahoo, and Bing, no longer allow PBNs to be used for SEO ranking objectives. The reason behind this is that utilizing PBNs raises the chances of fines, spam-related search engine problems, and a worse user experience. However, many individuals continue to utilize them to improve their search engine rankings since they offer a fast solution for SEO with real advantages. This way of SEO is not considered illegitimate and may fast enhance rankings. What is the problem, then? According to many SEO experts, PBNs are not part of real Search Engine Optimization techniques, that is why, for example, since 2014, Google charges penalties for those websites which utilize PBNs. Well, you may say that I will not get caught, but that is not the right way of doing things and carries a lot of risk factors, you will lose all when it is noticed. So, do not rely on PBNs to increase the SEO rankings of your website until you get caught by the Search Engine.
3. Elevator Pitch
When you fail to include an elevator pitch in your outreach, you generally end up with a generic template that is easy to disregard. An elevator pitch is the simplest and easiest method to demonstrate your content's unique value resolution. To get the best results from your outreach, you will need an outstanding elevator pitch. This basically implies that anytime you post something new for your website, you must consider it in the long run as a broad strategy. What are you doing with that content release that will distinguish your products and services? This is something you should constantly keep in mind while posting new content or offering novel products or services. An elevator pitch is a short summary of your content's three finest features: Is there a way your material can help the individuals you are trying to reach? Is there a way your content can help your audience solve their challenges? And how can it elevate your industry? There are three golden rules of an elevator pitch:
- Remember, whether you are offering instructional content, thinking about what problem your item addresses and what sets it apart from the rest?
- What value can you offer your audience if you aim to release entertaining content? Is there a way to include products and services in this content while still engaging?
- What information would you include in your graphics and multimedia to make it aesthetically appealing and informative at the same time?
4. Link spamming and exchanges
In the past, we have all come across as spamming. If so, you have probably run upon a link in a brief, useless remark on blogs, too. Search engines often penalize websites whose links are posted as part of forum profiles, as well as spam comments on websites and blogs for this type of behavior. Because the Engine rapidly catches up on the footprints left by such duplicate content on the internet, spam links shared manually or with automated tools do not assist your position in SEO rankings. Link penalties can have a detrimental impact on your website's search. Even there is a chance that Search Engine could delete your website from its indexing completely, which would result in a large decrease in organic rankings as well. It is possible to detect possibly dangerous links that are affecting your rankings by using link detecting services. In particular, you should pay attention to the ones originating from blog comments. To avoid algorithmic and manual penalties, you can either remove them as soon as identified.
There is a fine line that exists between sharing links and trading them. Site owners are mostly bound to share links. In any case, it is not the same thing as constructing reciprocal connections as part of a contract with other websites. A decade ago, search engines, such as Google, had no idea what reciprocal linking was, but now they analyze excessive reciprocal linking and penalizes websites that practice it. Experts recommend that webmasters post links that are relevant to stats or data that are discussed in the blog. Without expecting anything in return, even a backlink, from the connected page, it should be done without expectation.
5. Boring content
However, despite what may seem clear, there are many contents and blogs on the web which are current and interesting but fail to get links and gain connections. Whatever type of material you create, it always must be unique and surprising to the reader. It is a good idea to look for areas that have not been covered before by other websites while writing long-form of blog content, such as how-to blogs or product instructions. As a result, you should look for areas of overlap with your specialty as well as concepts you may explore that may be lacking in your main topic and keyword. When it comes to keyword research, you do not have to use the same phrases again and again, but even taking a different approach might assist search engines, e.g., Google, to consider your work as contextually apposite to the chosen keyword. That would help you to avoid one of the common Link Building mistakes most SEO beginners make. When it comes to creating multimedia content, the element of enthusiasm should be a crucial part of your task. More media on content may still be engaging, but they are not always accepted as fresh and distinctive to readers. Note that you should give yourself plenty of time to explain what the multimedia or infographic is all about and to deliver your facts in a clear, concise manner to your readers, too.