How to Write SEO-Friendly Blog Posts in 2021?
What Does SEO-Friendly Content Mean?
Many people have heard the terms "SEO friendly" and "SEO friendly website," but what exactly does this mean, and why do you need one? What role can an SEO-friendly website play in your company's growth?
These are the questions I'll try to answer in this post, avoiding technical terms and advanced SEO theories.
What does it mean to have a website that is SEO-friendly? Search engines can easily crawl and understand the structure and content of an SEO-friendly website.
The following are the most important characteristics of a website that is SEO-friendly:
Every page has its own title and description.
Each page of the website has its own title and description (including the home page).
The titles are 60-65 characters long, while the descriptions are around 150 characters long. Without being keyword-stuffed, titles and descriptions accurately describe what the page is about.
Properly formatted URLs-URLS
Permanent links, also known as slugs (website addresses), are descriptive, all lowercase, and separated by dashes.
Web pages that load quickly
Websites that take a long time to load are undesirable to both users and search engines. On the other hand, fast-loading websites are SEO-friendly (meaning they rank higher in search engines than slower-loading sites) and generate more user interactions (sales, newsletter signups, contact form submissions, etc.).
It contains original content.
The website's content is unique and useful, and all pages have unique and useful content. This means that if a website's content is plagiarized from other websites, it will not be SEO-friendly.
Included are images that have been search engine optimized.
While it's true that search engines favor text, you still need images on your pages since they appeal to human beings and make information more entertaining, shareable, and so forth.
When you do so, make sure the images are optimized for size and that the image filename and ALT text are meaningful.
The structure of the pages is meaningful.
The following elements are commonly found on a web page:
• Breadcrumb menu
• Header
• Page Title (this is the H1 tag; each page has only one)
• Well-formatted text – the text is broken up into small paragraphs with subheadings.
• Information about the author
• Footer
What are the Benefits of Having an SEO-Friendly Website?
Why you need an SEO-friendly website and why you should make an effort to make your website friendlier to search engines is something that most CEOs, small business owners, or new webmasters don't understand.
There are numerous reasons for this, but the following are the most important:
Organic traffic has increased (that is, traffic from search engines)
An SEO-friendly website, as expected, will bring you more traffic from search engines because it will likely rank higher in the SERPS (search engine results pages).
Your website's usability will increase as a result.
SEO is vital for users as well as search engines. Your website will become more user-friendly and the user experience will be enhanced by applying SEO best practices.
It establishes the reliability of your brand.
Users are more inclined to trust websites (companies) that are listed on the top pages of Google, Bing, or Yahoo. Both brand reputation and brand recognition are benefited by this.
It is inexpensive.
Without having to spend money on PPC or other forms of online advertising, an SEO website will drive targeted traffic 24 hours a day, seven days a week. While there is a cost to getting there, the long-term benefits outweigh the short-term costs.
It assists you in determining what your most important customers desire.
SEO generates high-quality traffic, and analyzing that traffic's behavior (how they arrive at your site, what they click, how they leave, what they like, and so on) is a great way to figure out what your customers want and tailor your site or products to meet those needs.
On mobile, SEO is even more crucial.
A mobile-friendly website with good mobile search rankings can attract more customers and traffic than a website that is not mobile SEO friendly.
How to Write SEO-Friendly Blog Posts?
A talent is creating blog entries that are optimized for both readers and search engines. It could take a while and be difficult. To keep your reader interested, you must choose your topics wisely and write about them carefully. Because it differs from writing an article, you must pay attention to the details and adhere to a set of SEO best practices.
A blog post that is well-optimized and has high-quality material is more likely to rank highly in search than one that is poorly optimized and has low-quality content.
To put it another way, if you want to improve your rankings, you must improve your writing skills.
Begin by following these guidelines for writing an SEO-friendly blog post.
Before you write, consider your options.
Allow yourself some time to think about what you want to write in your blog post and jot down your ideas before you put pen to paper or fingers to keyboard. You will save time later on in the process if you do this.
When it comes time to compose the blog post, do extensive research to provide answers to the following questions:
• What are the specific blog post topics?
• What is the point of this blog post? (to market my SEO Courses, increase subscriptions, improve ranks for a term, etc.)
• How will the new blog article assist your readers?
Moving on to the next step will be easier once you have answered these questions.
Make a plan for your blog post's structure.
Start by establishing a concise framework for your blog content. By breaking it up into pieces, you may make writing a blog article easier.
Each post should have the following details:
• A succinct summary of the subject at hand
• A human body (containing the primary idea)
• A concluding observation (a list of the key points)
Choose a title for your blog post.
Creating a good and interesting title is crucial for SEO and user-friendliness. Some bloggers prefer to complete this step first and then build the blog structure, while others prefer to create the title after they have a good idea of what the blog post will cover. Choose the route that will serve you best.
Regardless of your preference, a decent title has to have the following qualities: • It needs to be between 55 and 60 characters long to prevent SERPS breaks.
• It must include your target keyword (but without keyword stuffing).
• It should accurately describe the content that will be included in the blog post.
• When displayed on search engine results pages, it should be intriguing enough to entice users to click.
Correctly use headings.
Your blog post's headings will help structure the entire page, so use them wisely. They are crucial not only for readability but also for SEO. They aid Google in comprehending the main points of the blog post and may aid in your ranking.
Subheadings make it easier for readers to navigate through your blog post by clarifying its structure. Make sure your keywords appear in some of the subheadings, but not all of them, as this will make the text appear unnatural.
Shorten your paragraphs.
Paragraphs are used by everyone, but not everyone uses them effectively. Don't begin each new sentence on a new line, and don't use large paragraphs on a single page before pressing the publish button. It is straightforward for them to read the material because the bulk of your viewers are probably utilizing a mobile device.
We suggest using short paragraphs (2–3 phrases) and a variety of formatting techniques, such as bold, italic, and underlining, to break up the text and make it less monotonous.
Add links only when they are relevant.
When writing a new blog post, include internal links only when it makes sense. Using an already published blog post that you can associate with your new blog post is appropriate.
Internal linking can be very effective, and it's a simple SEO technique with a lot of advantages:
• It gives search engines a big hint about what a page is about, which can help them discover new pages on your website.
• It's a fantastic way to allow users to click a link to learn more about a subject.
• It's one of the methods for lowering bounce rates and keeping visitors on your site for longer periods of time.
• Within this blog post, we included links to other blog posts. Take a closer look and see what you can find!
KEYWORDS IN THE ANCHORED TEXT ARE NOT TO BE AVOIDED. There are no consequences for doing so.
Make use of keywords without stuffing them in.
Your target keywords (and variations) will not get you in trouble if you use them in your blog posts. In fact, we strongly advise it. Keyword stuffing, on the other hand, is not recommended. In other words, don't stuff keywords into your text just for the sake of it. Instead, read-only when it is natural for you to do so.
This should help if you're not sure where to put keywords:
• Include the post's title.
• Include your post's main headings.
• Include within the post's content
• Include the post's conclusion.
Make your blog post as long as possible.
Make sure your blog post is at least 300 words long. Although studies have shown that longer blog posts perform better in search, this does not rule out the possibility of shorter blog posts ranking well. Keep in mind that if your article is too long and difficult to read, users may be turned off.
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