Major link building terms

Simply put, link building is the process of obtaining links from other websites to your own. All marketers and business owners should be interested in building links to increase their site's authority and drive referral traffic. As a result, sites with more backlinks tend to rank higher. Some of the most important link-building terms are defined below. Let's begin with the anchor text!

Anchor Text

The visible, clickable text in a hyperlink is known as anchor text. The visible characters and words that links display when linking to another document or location on the web are referred to as anchor text. It usually appears as blue underlined text, but you can change the colors and styles of your website's links using HTML or CSS.

Different types of anchor text

  • Exact-match
    If the anchor text includes a keyword that matches the page being linked to, it is considered "exact match." For instance, the phrase "link building" could lead to a page about link building.
  • Partial-match
    Anchor text that includes a variation of the linked-to page's keyword. 'Link building strategies,' for example, would lead to a page about link building.
  • Branded
    As anchor text, a brand name is used.
  • Naked link
    An anchor URL is a URL that is used to link to another page.
  • Generic
    As the anchor, a generic word or phrase is used. A common generic anchor is "click here."
  • Images
    When an image is linked, Google uses the text in the alt attribute of the image as the anchor text.


Backlinks (also called "inbound links," "incoming links," or "one-way links") are links from one website to another website's page. Backlinks are regarded as "votes" for a specific page by Google and other major search engines like Yandex, Yahoo, Bing. Organic search engine rankings are higher for webpages with a large number of quality backlinks.

What Is the Importance of Backlinks?
Backlinks are essentially votes for your domain from other websites. “This content is valuable, credible, and useful,” each of these referring domains tells search engines.
The higher your site ranks in Google and other search engines, the more of these "votes" - backlinks you have.

What Kinds of Backlinks Are Beneficial?
Backlinks aren't all created equal.
In other words, focus on quality backlinks if you want to rank higher in the SERPs.
To put it another way, a single high-quality backlink can outperform 1,000 low-quality links. High-quality backlinks have a few common characteristics.

  1. They are sourced from reputable, authoritative websites.
    Would you rather have a Harvard backlink… or a random guy's website?
    Google, feels the same way.
    The term "DA - Domain Authority" is used to describe this concept. In other words, the more authority a site has, the more authority it can pass on to yours.

2. They Use Your Target Keyword In The Anchor Text Of The Link
Anchor text is the visible text portion of a link, in case you forgot.

  1. The linking site (and page) is topically related to yours.
    When one website links to another, search engines looks to see if the two sites are connected.
    Consider the following scenario: you've just published an article about running a marathon.
    In that case, Google will value links from sites about marathons, running, and fitness far more than links from sites about fishing, cycling, and digital marketing.
  2. It's a "Dofollow" link.
    Links with the "nofollow" tag are ignored by Search Engines.
  3. The link comes from a domain that hasn't previously been linked to you.

Broken links

A broken link is a web page that a user can't find or access for a variety of reasons. When a user tries to open a broken link, web servers frequently return an error message. Broken links are sometimes referred to as "dead links" or "link rots."

Lost links

An incoming link from a page on another website to your own site is known as a backlink. Links that were not found when our index attempted to recrawl them from your existing backlink profile were referred to as "lost links." The link was no longer there when our crawler returned to that page.

Dofollow links

Dofollow links allow Google and other search engines to return traffic to your website or blog. As a result, every time you add a dofollow link to your site, it can point back to you, bolstering your authority by displaying to search engines which other sites, blogs, and posts are linking to you.

Nofollow links

When is it appropriate to use nofollow links?
1.If you sold a link, nofollow it.

  1. If you were paid to publish someone else's content.
  2. If you're worried about being penalized because of the link.
  3. A site-wide link to the person who designed your site, despite the fact that many people will click on company names.
  4. Widgets.

Are nofollow links beneficial to SEO?
In fact, using nofollow links to drive traffic, improve SEO, leverage social signals and influencer marketing, and create a domino-effect link-building strategy can be extremely beneficial. To put it another way, nofollow links aren't as bad as they appear.

Domain authority

The Domain Authority score is a search engine ranking score that indicates how successful a website is in terms of search engine results.
In three easy steps, you can increase your domain authority.

  1. Get the fundamentals right. First and foremost, ensure that your website is properly configured.
  2. Increase the number of high-quality backlinks. High-quality backlinks are king when it comes to DA.
    3.Reduce the number of low-quality backlinks. All hyperlinks are not created equal.

Page authority

Page Authority (PA) is a Moz score that predicts how well a particular page will rank in search engine results pages (SERP). Page Authority scores range from one to one hundred, with higher scores indicating greater ranking potential.

What does it mean to have a high page authority?
You want your Domain Authority score to be higher than your competitors', but not so high that you're no longer in competition with them. A good domain score for your business is between 55 and 60 if all of your direct competitors have scores between 40 and 50.

How to Boost Your Page Authority?

  1. Increase the number of links to the page you're optimizing.
  2. Distribute link juice from pages with a high PA to pages with a lower PA.
  3. Make sure each page is jam-packed with relevant information.
  4. Create your Domain Authority.
  5. Remove any harmful links from your page on a regular basis.

Domain rating

On a 100-point scale, Domain Rating (DR) compares the strength of a website's backlink profile to that of others in our database. It's basically a finer-grained version of Ahrefs Rank (AR). We consider the following factors when calculating DR: More "link juice" is transferred to linked domains when a domain's DR is higher.

Is it necessary to have domain ratings?
When comparing domains or tracking the "strength" of your website over time, use Domain Authority. The Domain Authority score ranges from 1 to 100, and it indicates how high a site will appear on a search engine results page (SERP). Higher numbers indicate that a site will appear higher on a search engine results page (SERP).
What is the significance of Domain Rating? Although Google explicitly states that domain rating is not the only factor used to rank a website in the SERPs, when measuring a site's URL links individually, DR aligns more closely with Google rankings than domain rating as a whole.

Url rating

The power of the page's link profile is reflected in the URL rating. On a scale of 0-100, it is rated. The higher the number, the better your score and the stronger the link profile of your page. You can use Ahrefs' site explorer to calculate the UR of your website, and you'll get a number for just the homepage.

On a logarithmic scale of 0 to 100, URL Rating (UR) indicates the strength of a target page's backlink profile, with the latter being the strongest. The URL Rating (UR) has a clear positive correlation with Google rankings, implying that pages with a high UR score will appear higher in organic search results.
What can I do to improve my Ahrefs URL rating?
Increase your Domain Rating by adding more 'followed' links to your site. That's all there is to it. Keep in mind that if the site from which you get a link has a low DR score or links to a lot of other sites, the increase in Domain Rating may be insignificant.

Guest posts

What distinguishes it from a regular blog post? A guest post is a piece of writing that is published on another person's blog. When you write something on your own website, it's called a "post," but when you write something on someone else's blog, it's called a "guest." You are a 'guest author' if you have found someone else's blog to blog on.

What is the revenue model for guest posts?
Let's take a look at how to monetize your blog.

  1. A blogger can sell an ad to advertisers privately.
  2. They can make money by selling sponsored post space on their blog.
  3. Obtaining funding for the publication of a newsletter.
  4. Make paid reviews available.
  5. Make money by selling membership content.
  6. They can make money directly from their blogs by selling services or products.