With the developing technology and especially with the introduction of 5G into our lives as of 2020, conventional communication channels (especially printed journalism and satellite & cable TV broadcasting) seem to lose their former importance at a great speed. Instead, structures such as social media tools and news channels on the internet (NYTimes, Guardian, Yahoo, Mynet, Bing, Google News) that have been increasing their influence every year since 2015 will inevitably control all communication - news channels.

At this point, you will be able to promote the topics that you deem important in a way that cannot be compared with the past, with press releases that can compile the technical content of your company, services, or art in accordance with the SEO basis.

Thanks to your newsworthy content, thanks to SEO-based press releases, you become the news itself. Also, SEO-based press releases are not lost; they retain their value forever. If the article is written correctly, it helps you to climb to the top in certain rankings in search engines by making it accepted as a reference article. In addition, even the proper use of Turkish will enhance the reputation of your business.

A press release is what?       

A press release is an official statement informing reporters of an important event, according to the finest news release definition. You can find it out in any dictionary. The press release's goal is to alert media to this event in the hopes that it will be covered by a reliable news source.

Here is an example of a successful press release from Apple.

Why do companies send out press releases?

A few reasons:

To build a reputation.

To appear in the media.

To control a crisis - publishing the story from your side first is useful when things go wrong.

As technology caught up, companies gained a new reason to send out press releases.

Turkish will enhance the reputation of your business.

A press release is what?       

A press release is an official statement informing reporters of an important event, according to the finest news release definition. You can find it out in any dictionary. The press release's goal is to alert media to this event in the hopes that it will be covered by a reliable news source.

Adopting a smart press release strategy can get extra links indexed and counted by major search engines. In other words, your press release can help provide quality, keyword-rich links to your site–if you write them properly. The reason for doing this is simple: with just a little extra effort, you can get twice the bang for your (press release) buck. Below are five simple tips that can help you achieve this goal:

1. Optimize the first 250 Words

Ensure you get the meat of your message within the first 250 words of your content. There are two reasons for this: first, it's important that you have the relevant content upfront because this will make it easier for search engine algorithms to understand your press release. Additionally, you want to ensure you are providing the (human) readers with relevant information about your message and keeping the reader's interest to continue through the entire release.

2. Hyperlink and bold important SEO keywords and phrases 

This process will help provide pertinent links relating to your main keywords in your current SEO campaign.

3. Use hyperlinks appropriately

One mistake many novices make while trying to write SEO-friendly press releases is over-linking. While you definitely should make the first instance or two of your keywords a link, don't go overboard. Doing so will only make your release very hard to read for users. Even worse, search engines will see this as spammy and might ignore your efforts altogether. In extreme cases, the engines might even penalize your site.

4. Make sure your topic is newsworthy

This part can get a little tricky – what qualifies as 'newsworthy,' anyway? The answer, of course, depends on the audience. You need to keep the end user in mind and keep their interest. Below are a few topics to consider when writing an effective SEO-friendly press release.

Achievements by company or personnel

Information resources

Special events

Charitable donations

Awards won/given

Giveaways or promotions

New product/service

Improvements or expansion of products/services

Organization/staff changes

5. Off-site contact and links

At the end of your press release, be sure to provide your company and contact information, providing links where appropriate. Keep in mind that some sites displaying your press release may not allow this, but it's good to have this information, as many sites will point these links back to your site.

Here are five tips for optimizing the press release we have prepared for you:

1- Creating an SEO Strategy

In order to increase the visibility of your press release in searches, identify keyword groups that have a high search volume (say 25,000 and above) and are important to you. You can use Google Insights, Google Adwords, and other services for this.

2- Use Keywords in the Title and Content

Use the keyword groups you have determined in your title, sub-title, and content, provided that you do not overdo it.

3- Build Bridges with Embedded Link

Link to your own website from the keywords you use in your press releases (Embedded link). Thus, the visitor who comes to your website by clicking on that link will earn you + points on the basis of the clicked word.

4- Add Images to Your Press Release

Enrich your press releases with videos and images. If you want the image you will add to your press release to be indexed more quickly by search engines, do not forget to add subtitles.

5- Distribute in the Right Channels

By using a press release distribution service such as gmedya.com, save time by delivering your bulletins to the internet media, members of the press, and social media channels from a single source.

The press release is one of the primary communication tools of many institutions today. In particular, press releases in which relevant keywords are determined and used aim to attract more people's attention by enabling companies to rank higher in search engine results. So, how do press releases move your brand to the top of the search results? The answer is very simple. The home page of a website reflects the brand to its user and acts as a kind of showcase. The home page of Google, which is one of the most visited sites by internet users, is the search results page. When a user searches for a product or brand, they will not only see your site on the search results page. Other sites that offer information about the product or brand are also included in the search results page. Therefore, when the number of content published on reputable sites is high, the number of views on the Google search results page increases at the same rate. The important thing here is to increase the number of reputable sites with positive content about the brand; on the other hand, to reduce the number of sites with negative content. Reputable sites mean news sources that are trusted and frequently followed by the public, namely online news sites, blogs, and forums. It should be underlined here that PR work is not SEO work. However, it contributes positively to SEO in many ways.

As a result of PR efforts, brands, and products become more visible in the media, causing users to search for them more in search engines. Along with the search volumes, the gains from SEO studies also increase.