Serpstat is a robust search engine optimization (SEO) tool that provides users with a comprehensive suite of features designed to help optimize their website and improve their online presence. With its extensive keyword research capabilities, backlink analysis, site audit, and competitor analysis, Serpstat has become popular among digital marketers, SEO professionals, and website owners. In this complete guide to Serpstat, we will review its features, pricing plans, and how it compares to other SEO tools in the market. We will also provide tips and tricks on getting the most out of Serpstat and using it to improve your website's search engine rankings. Whether you are new to Serpstat or a seasoned user, this guide will provide you with everything you need to know to make the most of this powerful SEO tool.

What is Serpstat?

Serpstat is a software company based in Ukraine. The SEO application launched in 2003 established a keyword database to provide Ukrainian market and competitor analysis. The app, which has evolved over the years, contains 4.2 billion keywords and 3.2 billion search suggestions as of June 2019. However, there is a particular minority that uses Serpstat, which has a well-established database, in Turkey. From competitor research to keyword research, PPC, backlink analysis, etc., it is an excellent SEO toolkit that helps you do everything. If you're looking for an affordable alternative to tools like Ahrefs, you should try Serpstat. Moreover, Serpstat is one of the most affordable tools I have come across for competitor research. In today's Serpstat Review post, I will review this SEO tool. If you are considering getting a good competitor research tool that will not break the bank, you should read this post on Serpstat. Here, you can see all the product's features, pros, and cons. You must use competitor research tools to grow your blog to save time. Using these tools early in your blogging career will save you time and years of struggling to make decent money. If you are in a highly competitive niche, the tools you can use to spy on your competitors are great for gaining a competitive advantage.

How to use Serpstat?

The use of the site is free. The user-friendly interface guides the navigation paths through the site's bookmarks and options. The Journey, what SEO promotion is, will satisfy even fastidious users and little savvy refreshers. And how to use Serpstat for this; the user manual for users in one of its tabs will tell you.

Special help

You can take advantage of the site by registering on the resource. Some of the functionality may need to be clarified. Then it is recommended to contact technical support. The experts will adjust options or other segments for profitable creation if the team consists of professionals.

Simple controls

After that, calling up the necessary information with a mouse click will be easy. Reports on requests appear instantly, which saves time. Information flow about the parameters of the area of ​​interest Appears on the computer screen at the push of a button.

Three dozen tools

By installing the SEO platform plugin on a PC, users instantly receive information that other analogs must wait for. INSTANTLY TECHNICAL BOOKING WITH YOUR SEO REVISION eliminates identified problems and raises the bar to rank fastest for a search product finding.

What Can I Do with Serpstat? 

Position tracking: It tracks the top 100 for a keyword in Google search results and the top 50 for Yandex. By getting the data of all domains, you can evaluate the keywords from a broad perspective. In this way, you can also get data on the parts of your competitors. With Serpstat, you can distribute the keywords to diverse groups and see the positional changes and dynamics of the words. 

Backlink analysis: The Serpstat algorithm actively scans 2.5 million domains and improves the database daily with new backlinks. Thus, you can make a detailed analysis of your backlink profile. Keyword research: You can use the Tree View algorithm to check the position of your page in keywords, improve the wrong status, and target more traffic. In addition, you can set your parameters with adaptive filters and easily find what you are looking for. 

Site audit: SDO Score (Serpstat Domain Optimization) is a parameter created by software developers. You can find out how well a field is optimized based on the correlation data of the parameter and the total number of errors. In this way, you can minimize mistakes.

Set alerts for new backlinks in Serpstat.

Serpstat also offers the ability to analyze your link profile as well as the backlink profiles of your competitors. This feature allows you to uncover your competitors' link-building strategies and highlight new sources you can use to build your backlinks. Serpstat's backlink analyzer includes the following features:

Backlink Dashboard

The dashboard will show you your site's referring domains, pages, the number of pages indexed, referring pages, etc. It gives a brief overview of. You can also see your site's Trust Rank score, for which Serpstat gets the Domain Authority (DA) metric developed by Moz. You can also enter any of your competitors' domains here and get a quick overview of their backlink profiles.

Domains-Here you can see the fields pointing to your website. You can also see the Domain Ranking of each domain that links back to your site.

Backlinks-An essential feature is that you will see new backlinks to your site as well as lost backlinks. You can also see if the links leading to your site are "do follow" or "nofollow" backlinks.

Anchors-While less vital than they once were, anchors are still crucial to understanding the keywords associated with your site. 

Serpstat pricing 

The price of Serpstat is 69$. You can try it for seven days free. What sets Serpstat apart from other SEO tools is the affordability factor. A free plan lets you retrieve data for up to 30 queries and access location tracking and site inspection features. Serpstat is increasing as one of the best competitor research tools on the market. Due to its features, it offers at an affordable price; it attracts great attention in the SEO industry.

Here are the advantages of using Serpstat

- Packed with all the tools you will need to do SEO.

- The analytical information provided by the Serpstat tool is detailed and comprehensive.

- Packed with some unique features missing from other digital marketing tools. These tools include Missing Keywords, Search Question Feature, and Team Management.

- A free trial version is available to give you a gist of the tool before investing.

Known issues with Serpstat

The Serpstat team also encountered many problems with HTML formatting and title selection. These elements build the page's configuration and data layout. It also allows search engine robots and users to navigate your website more accurately. The most common mistakes made in these situations are as follows:

  • Using irrelevant links.
  • Incorrect entry of the codes of the visual and related items you have added to the content.
  • Constructing the header hierarchy incorrectly

HTTPS Certificate, Redirects, and Indexing

The HTTPS certificate is an essential ranking factor in showing that your site offers a secure connection. If your website contains personal information, you must pay attention. The most common mistake made here is the wrong choice between HTTP and HTTPS. HTTPS also ensures that specific data is encrypted, preventing it from being accessed from the browser. Redirects ensure that your users follow the correct links. According to statistics, websites with multiple languages ​​often have problems in this regard. Making incorrect language assignments according to regions causes the search engine not to detect the users' language preferences. Search engines understand what a page is about thanks to indexes. If a website is not indexed, it will not appear in search engines.

Load Times and Mobile Performance

Waiting times make your website difficult to use and block data from search engines. According to the statistics of the Serpstat team, errors in the cache, visual, and Java usage are common in this area. AMP stands for Accelerated Page Optimization and is a technology used to improve load times on the mobile platform. Websites with large pages may need this technology.

What Is the Way to Fix These Errors?

You can use the Serpstat Audit tool to check the abovementioned problems. This tool allows you to check your entire website and only certain pages, contains 20 pages per second and considers more than 50 potential error elements. Serpstat categorizes the errors in order of importance and lists them for you. It then makes suggestions about these errors.

How is potential traffic calculated, Serpstat?

Potential traffic in Serpstat is the number of visits to the page by notable clients per month, whereas possessing the primary positions within the search results for all the phrases for which it is presently included in the TOP-20. This parameter is calculated considering the current and maximum number of visits.