What is AMP?

AMP is an abridgment of Accelerated Mobile Pages, which is a ghost webpage created exclusively for mobile devices. It's a simplified version of your primary website. The moniker "Accelerated Mobile Pages" comes from this learner's website loading faster on mobile. When Google first released AMP, web admins were told that it would help them achieve two things: 

• speed up their site on mobile (excellent for usability! ); 

• improve their mobile ranking (because the site would load faster).

Then the other shoe dropped: AMP pages were discovered to be cached by Google. Google would not be sending requests to your server, which is one of the reasons they load so quickly. It would use its own cache to serve your webpage.

What is Google AMP?

According to Google, AMP is an open-source project that aims to assist web publishers in generating mobile-optimized content that runs instantly on all platforms.

The purpose of Google's AMP project is to provide the greatest possible mobile experience to its users. "Google wants to provide information to the end-user as quickly as possible," says Michael Bertini, a digital marketing expert at iQuanti. "Google doesn't prefer the user to have to wait for something to read or view."

The Importance of Google AMP for SEO

Because both page speed and mobile user-friendliness have an impact on SEO, AMP's inclusion will have an impact on SEO performance. It implies that amp and SEO are linked.

• Page speed: As page speed is one of Google's ranking signals, and AMP aims to enhance speed, there is redundancy when utilizing AMP as one of Google's SEO signals. It's also the solution to the question, "Does amp help with SEO, or does amp boost seo?"According to Google, websites that take longer than three seconds to load are abandoned by 40 percent of web visitors, which is a significant percentage. Although AMP isn't a direct component in organic search ranking, it directly impacts a signal that Google considers significant and believes should be enabled to improve page performance.

• Mobile User Friendliness: Because mobile-friendliness is another indication utilized by Google to analyze the organic search performance of various websites, you can use Google's stool to determine whether or not your web pages are mobile-friendly. Because Google AMP pages directly impact your website's mobile-friendliness, it's highly suggested that you use them as much as feasible. Keep in mind that Google AMP has the propensity to influence your website's mobile-friendliness and speed matrix, but it has no direct effect on the organic search performance that displays on the search engine results page. You have the most impact on its performance in these areas.

"Can amp assist with SEO?" is another question":

While AMP can help SEO, it is not necessary and certain businesses will benefit more from it than others. In conclusion, Google AMP is one way to optimize for page speed and mobile experience, which is essential for SEO.

How to Implement AMP?

The AMP project has a lot of documentation and resources to help you convert your pages, and it's a rather simple procedure. It's much easier for WordPress users: install the official AMP plugin, and you're good to go.

Regardless of which route you go, you'll almost certainly need to perform some manual tinkering to get all of the elements to work effectively. However, based on all of the first-hand accounts accessible online, converting a full website to AMP takes no more than three weeks – and often as little as a few days.

If you're convinced that your page is AMP-ready, you may use the AMP validator to check it. The validator is accessible via the developer console as well as a Chrome plugin. It's the same tool Google employs to see if your page is AMP-compliant and so pre-rendering-eligible. The validator will give you a detailed report of all errors found, and you can publish your page as soon as they've been resolved.

Who Will Benefit the Most from AMP?

Publishing sites are the ones that will benefit the most from AMP. Content-producing websites. So the way you'll apply this to your client isn't to convert their entire website to AMP. This could have a detrimental impact on conversions. You can instead convert your client's blog or news and updates sections to AMP.

Future of Google AMP

AMP's future is uncertain, despite the fact that it has already shown significant promise. The popularity of AMP will determine its success, which can only be determined by the number of individuals who utilize it on their websites. Of course, if enough people use it, it will become conventional. As a result, the question stays unanswered. Is AMP the mobile web's future?

So far, AMP's future appears bright because it provides something that most users value highly: speed. When you consider that Google has put a lot of effort into establishing AMP, marketers may expect to see results if they opt to use it, especially if speed was previously an issue.

Because AMP is still in its early stages, it will improve over time. Despite its limits, it may be something you want to incorporate into your web presence in order to preserve and possibly improve your website position, especially if speed is a concern.

AMP Rules for SEO

Here are a few more seo amp pages regulations to be aware of:

• You must use a simplified version of CSS with AMP.

• You are only allowed to utilize the AMP-provided JavaScript library. You may suffer slow loading because you are not in control.

• Validation is required for AMP sites to function properly.

• Custom fonts must be loaded separately.

• Make sure to state height and width to avoid odd-looking photos.

• If you would like to include videos on your page, use AMP-approved extensions.

• According to experts, AMP reduces ad revenue and makes it more difficult to identify "fake news" pieces

These are rules for SEO in order to regulate.

Pros and Cons of AMP

When AMP was originally published, it sounded like a brilliant idea: content would load at lightning speed on mobile devices by removing more complex coding. This is critical when devices account for more than half of all internet traffic.

Unfortunately, there are a number of disadvantages. Let's look at the benefits and drawbacks of AMP.

1. AMP provides users with a simplified version of online content, which has a number of advantages. These are some of them:

• Faster website loading: AMP speeds up content delivery by removing non-essential parts. This is critical since a rising percentage of the world's population relies solely on mobile devices for internet access.

• Improved search rankings: While AMP was never considered a ranking criterion, speed is. This means that making your website load faster could help you rank higher in Google.

• Simple to set up on WordPress: AMP wasn't difficult to implement, at least for WordPress sites, resulting in faster load times and higher search ranks. Many website owners thought that using a simple plugin to increase traffic was a good bargain.

2. AMP is not universally embraced. Of course, there has been much opposition. So, what are AMP's drawbacks? Before you move, here's what you should know.

• If you don't have WordPress, it's not easy to implement: If you don't have WordPress, you'll need coding knowledge and support from your developer to construct an AMP page.

• Lower ad revenue: AMP pages have fewer adverts, which is fantastic for speed but not so great if ads are a main source of cash.

• Limited analytics: You can't utilize conventional analytics tags because AMP sites are hosted on Google servers. This makes it difficult to understand how changes affect traffic, and traffic to your website suffers as a result.

• Less control over content and design: While AMP removes many "unnecessary" aspects, this can include branding and traffic-driving features.

• Limits lead collection: AMP also removes lead capture forms and downloadable files, reducing the capacity of websites to collect leads.

• Limits social sharing: Because most social share buttons are built using JavaScript, they may not even appear properly.

How Will AMP Affect SEO?

Although AMP isn't a direct ranking element in search engines, speed is. The speed's importance in search engine rankings cannot be overstated. As a result, if your website's speed isn't up to par, AMP will greatly influence SEO. When it comes to SEO, two sites might rank equally, but the one with the fastest load time would take precedence.

This is a good illustration of how page speed affects SEO amp page rankings. In a nutshell, AMP is all about increasing speed and making information in all forms available for users to engage with right away. There are two questions that all marketers should be asking right now.

Pages load quicker with AMP. There are numerous other advantages to using AMP-rendered pages, including:

Improves the user experience

Server performance has improved.

Search Features Exclusive to AMP

Lightning Icon for AMP

The conversion Rate Has Increased

GDPR Observance