A pleasant page experience often comes from helpful material. Because of this, we've updated our help page on page experience and added a section on page experience to our advice on writing helpful content. This will enable website owners to consider the page experience more thoroughly when developing new content.

Streamlining the experience guidelines on our page

2011 we first provided this advice, which was revised in 2019. Since last year, when we included it in our Creating Useful, dependable, people-first Content help page, our fundamental ranking methods have strived to reward content that offers a positive page experience. A valuable resource for our Search Essentials is that assistance page. We recommend reading through the self-assessment questions and other advice for anybody looking to succeed with Google Search. But while the page's "Presentation and production questions" section addressed certain parts of the page experience, it did not manage others. To clarify how individuals wishing to succeed in Search should be considering this, we've now updated this by adding a section on offering a fantastic page experience. That part then provides a link to our updated Understanding page experience section of the Google Search results help page, which provides more information about the function of page experience and tools and self-assessment tests. Some of the most crucial page experience considerations—aspects that haven't changed from previous discussions—are gathered together on that page.

Search Console reports

The Page Experience report in Search Console will change in the upcoming months into a new page that links to our general page experience advice and a dashboard view of the specific Core Web Vitals and HTTPS reports that will continue to be in the Search Console. We'll discontinue Search Console's "Mobile Usability" report, the Mobile-Friendly Test tool, and the Mobile-Friendly Test API on December 1, 2023. This does not imply, however, that success with Google Search is independent of mobile usability. It is still essential for consumers, who are utilizing mobile devices more frequently than ever, and as a result, it is still included in our page experience recommendations. But many additional reliable tools for assessing mobile usability have developed almost ten years since we first released this study, including Lighthouse from Chrome. Overall, our effort will assist website owners and creators create a fantastic user experience for their users while also succeeding in Google Search.

FAQ

How can my website offer an excellent page experience without the Page Experience report? 

The page experience report wasn't meant to be a thorough analysis of all the many factors; rather, it was meant to serve as a primary guidepost of some metrics consistent with excellent page experience. People who want to offer a positive page experience should adopt a comprehensive strategy, which includes answering some of the self-evaluation questions we discuss in our Understanding page experience on the Google Search results page article.

Does Google Search utilize a single "page experience signal" to determine rankings? 

No one signal exists. Our primary ranking algorithms consider several indications that complement the entire page experience. Core Web Vitals, mobile friendliness, HTTPS, and the absence of unwanted interstitials had been identified as page experience markers. Do these signals still factor into search engine results? Although not all these are utilized to influence ranking directly, all these page experience factors correlate with success in search ranking. They are thus essential to pay attention to.

Are Core Web Vitals still important? 

We strongly advise website owners to improve their Core Web Vitals to succeed with Search and guarantee an excellent user experience. But more than Core Web Vitals are required for a pleasant page experience. Ranking success cannot be based solely on the Core Web Vitals report in Search Console or other Core Web Vitals says.

What does this mean for the "page experience update"? 

The idea behind the page experience update was to outline several crucial page experience elements that website owners should pay attention to. It specifically included Core Web Vitals as a new signal that our core ranking engines took into account, in addition to existing page experience signals like HTTPS that they had already been taking into account. These signals were not combined into a single "page experience" movement, nor was it a distinct ranking system. 

Do you need a decent page experience to appear in the mobile "Top Stories" carousel? 

Nowhere in the "Top Stories" section is page experience required for qualifying. Our automated algorithms may consider the material if it complies with Google News' best practices and rules. Site-wide or page-specific evaluations of page experience are conducted. When evaluating factors connected to page experience, our primary ranking engines usually examine the content page-by-page. We do, however, have some site-wide evaluations.

Does the helpful content system take page experience into account? 

Instead of concentrating on presentation and page experience, the helpful content system focuses mainly on content-related signals. However, the practical content approach considers signals consistent with a pleasant page experience, just as our core ranking methods do.

How crucial is page experience to successful ranking? 

Even when the website experience is subpar, Google Search aims to provide the most pertinent material. But there is a tonne of helpful material accessible for many queries. Solid page experience can help you succeed in your Search in these situations.