Link building is a crucial aspect of search engine optimization (SEO) that involves acquiring hyperlinks from other websites to your own. Quality links to your website can help improve your website's authority, trustworthiness, and visibility in search engine result pages (SERPs). However, not all link-building methods are created equal, and using black hat techniques can result in penalties from search engines. That is why focusing on white hat link-building strategies that are ethical, effective, and stand the test of time is essential. This article will explore the top 10 white hat link-building techniques that work in 2021 and beyond. These techniques are designed to help you earn valuable backlinks that will boost your website's SEO and drive more traffic.

Link Building Techniques

Broken Link Creation-When you help others, people may try to help you. This situation, related to how the broken link-building technique works, can create the most vital links you will ever have. You need to detect associations in your industry that are now considered "broken" or "broken."

Source Links- Searching for information on the Internet is no longer a luxury. Most people do this. You can be different and get visitors by creating quality content that gives information about your field. If you reveal valuable data in your area, people will start to follow you, share your writings, and take care to use them as a reliable sources. It isn't easy to achieve this, but after you reach it, you can realize the right step you have taken. Since you can improve the quality of your blog address in every sense, consider using the source links technique.

Pyramid Technique- Pyramid technique application is the simplest link-building method. All you must do is discover a resource that you find valuable in your field. The help you discover should be worth linking to. Then you should be able to go one step ahead of it by preparing better content from this source. So, you need to be able to move on to the next level of the pyramid. For this technique to be successful, you must know the field you are interested in. Otherwise, you can only create quality content and a link-worthy page if you wish.

Examining Competitors' Links- By examining your competitors' links, you can get the connections they receive. This is an insidious method, but it works very well. I recommend using SEMRush to perform competitor analysis. You can look at the detailed guide I have prepared for this. It would help if you determined whether the links that competitors receive are valuable and then tried to get those links. You need to bring quality and useful links, only some links from your competitors.

Convert Mentions to Links- People may not think of linking when they are talking about you. For example, when someone uses the name John Denver or the address www.johndenver.com, they may not consider adding a link. You can track them with the Google Alerts service. Whenever someone mentions you, Google can detect it and notify you. In this way, you can easily find who is talking about you. In the second step, consider converting mentions to links. You can request that a link be added to a place where you are mentioned in an appropriate language. If the answer is negative, do not worry; try it. Everything may differ from what you want, but winning even a link, not a few, is advantageous in this way.

Creating Lists- Another way to earn links is to create lists related to your niche. Reading the articles made in a list gives people more pleasure. You should turn this into an opportunity and write your content in a list format. By creating content just like this article, you can get the chance to earn more links. While trying to create list-type content, you should not include irrelevant information in the articles. Each item on your list must be relevant to the title and content.

Offering Resources-You may need more than just presenting your blog posts as a resource. In this case, you should do more. You should create ebooks, provide comprehensive guides, introduce specific tools, and address how they are used. People like to review resources to help them. For this, you should always take care to be productive.

Broken Link Check-Broken link control should be seen as something other than a method. At this stage, you need to review your site or blog address's links. Ensure that the links you are examining are active. What you need to do is to check the links you have using Ahrefs or a similar tool. Link-checking is a practice that most bloggers should remember. If you do not want to use external tools like Ahrefs, you can check the status of your links with Google Site Manager Tools (renamed Google Search Console). Each of the link-building techniques I mentioned here is a technique that can work within the planning you put forth. You do not need to try them all. You can improve your blog's link profile by trying just a few.

White Hat link-building methods

Search engines consider a search-engine-optimized, organic ranking-focused website to be optimized using White Hat SEO practices. Some well-known White Hat SEO techniques are keyword selection and analysis, backlinks, link building to improve link popularity and internal SEO techniques such as creating visitor content. You can find how these SEO techniques are applied in other articles on my site. For example, how to do on-site SEO? These techniques briefly cover the following topics.

Keywords

While doing SEO, choosing keywords and using them correctly on the site is necessary. The keywords that make up your content to reach your target audience should be selected from the words they can use in searches. On the other hand, the search volume of the chosen keywords is also a crucial factor. Well-chosen keywords usually shape SEO strategies.

Meta Tags

Apart from helping search engine bots, desc and title meta tags are necessary codes to attract visitors. Apart from these, all the meta tags used are in html codes that visitors do not see, and these tags help search engine bots a lot.

  • Titles <Title>
  • URL Structure
  • Broken Link Check
  • Optimization of Images
  • Analysis of Contents
  • Website Code Structure
  • Website Speed
  • Sitemap and Image Map
  • Robots.txt
  • Website Visibility (Device Compatibility)
  • Link Exchange from Different Sites
  • Getting Links from Blog Pages
  • Social Media Studies
  • Different Collaboration Studies
  • Most Important; Getting Links to the Website by Creating Valuable Content
  • Quality and Free Backlink Studies

Advanced link-building techniques

Speed up link building with lists.

For example, you are working in the gardening industry and would like to find gardening blogs for some outreach. Our first instinct might be to look for "garden blogs" or something like that. This will undoubtedly give you satisfactory results, but to get a decent number of blogs, you must search through many search results.

Find Blog Pages and Build Links Using Followerwonk

Followerwonk is a great tool that lets you run a lot of analytics on Twitter accounts. It is a Moz tool available as a low-cost subscription separate from Moz Pro. One of the features of Followerwonk is that it allows you to find influential bloggers very quickly and easily. This is a search bios option, and you can search for keywords like; This will show me people on Twitter who have "fashion bloggers" in their bios: The results can then be exported to a CSV. It shows which of these people have websites listed in their bio. If so, then you can look and start interacting and finally see if they are a good person to promote your content.

Easy link-building techniques

Creating an Information Image

Infographics attract more attention than content prepared only as text. The share rate of infographics is much higher. By turning this to your advantage, you can create infographics and present your information this way. Creating infographics requires separate professionalism. These images, which everyone cannot make, attract the user more. As a result, the information visuals you prepare are shared more on social media. You can include your brand, logo, and blog address in the information images. However, those who want to use the information images you have prepared on their blog can add a link to your blog address in the image or description section.

Interview with site owners

Interviews are one of the most linked content types on the web. Because they are pieces of content that allow us to learn the opinions of others, it is exceedingly difficult for people not to be honest during interviews. Interviewing experts and getting their opinions is one of the most potent ways to get ranking-boosting links from authoritative sites. However, you must act in a planned manner and be strategic in this regard. It would help if you did not prefer the video medium to interview experts. Although video interviews are much more interesting, you should be careful to stay in the classic. If the technical details of a video interview are too challenging for you, you should turn to text-based discussions. It would help if you tried to use brand mentions in text content. Brand mention is significant to Google in determining the quality and usefulness of a particular page. Content that includes your brand name and your own link will contribute extra to your search engine performance. Do not hesitate to contact people who are pioneers in your industry. It is easy to get these people. These people will be happy to help you succeed in the industry. Interviewing experts is often favored because users can connect more closely with experts. In addition, users learn fascinating things they could not know before. Practical experience is something you cannot get from books and blog posts. You can learn the most accurate, helpful information through the interview because experts make heroic efforts to bring this beneficial information to the right people. In some essays, consider going beyond a classic one-person interview. By sending a question to multiple experts, you can get their opinions and combine them to create content. You can link to them with the content you create and get links from them.

Latest link-building techniques

Natural Guest Writer

The information you have learned may indicate that guest posting is no longer working. This information is partially accurate but also false. What needs to be corrected is that guest posting is still valid. Natural guest posting is guest posting to present information and reach more people. The aim is not just to get links but to provide information, add and gain value.

Quality link-building technique

Become a Personal Brand Builder

If your brand is remembered, the links will come. People who stay in this sector for a long time always draw attention to the value of the personal brand, and people who succeed in this field Need help to define their achievements while introducing themselves as an individual independently. When you build your brand, you can generate high-quality and valuable links. This way, you can get more external links because your created links have extra value. Link building has now become a link game. To get a link, you must now create brand awareness. It would help if you now had a personal brand to get links.