You've probably heard the name Semrush many times. There is rapid development in the internet world. The number of websites is increasing rapidly, and both businesses operating on a sectoral basis and operating institutionally have their own website. In particular, the service areas of information-providing sites are increasingly diverse. It has become important to make the websites prepared by public institutions, private institutions, businesses, companies, or personally interesting and to give an aesthetic and magnificent appearance with different designs. There are many SEO developers to ensure that your site is at the forefront of searches made using keywords in search engines to access the information on these sites. One of the analysis programs used in the development of websites is the Semrush program. While this program ensures that the site prepared with SEO studies and analyses comes to the fore, some people try to create the opposite function by doing anti-SEO studies.

Semrush is one of the online tools where you can regularly monitor the performance of your website and competitor sites, from SEO to PPC, when it comes to digital marketing. Using Semrush well gives you a great advantage in digital marketing. With these thoughts in mind, we have prepared a comprehensive article as a guide for those who have invested in or will invest in a vehicle. After reading the article and estimating our offer in the last section, you will start to use Semrush much more effectively.

What is Semrush exactly?

Every company or anyone who has a personal website wants their website to be in the first place and at the forefront of the searches they make with keywords in search engines. In this way, internet users tend to the recommended sites in the first place, and people operating as companies or individuals can earn more income and become more recognized and the most preferred and directed site among their competitors.

Semrush is an online tool that you can purchase with a monthly payment. You can start using Semrush by paying 119 USD per month with the "Pro" payment plan at the best price. This price may not seem very affordable at first, but considering the similar tools on the market and the services it provides, this budget seems quite reasonable. With the Pro plan, you can use five websites by adding them as projects.

Before deciding which package is best for you, let's review the key features of the tool:

Domain Analytics – In this section, you can get important data about the SEO or PPC performance of any domain you own.

Projects – This section provides on-site Audit, ranking, backlink tracking, etc., for any domain you define as a project. Used for services.

Reporting – Semrush will give you a chance to get regular reports on your sites in PDF format; some pricing plans have features like personal branding in reports.

User Management – Each account will start with one user depending on the package you choose, and you can allow up to 9 people to access their Semrush account with their own username (the Pro plan is limited to one user only). It is also worth noting that there is a monthly payment of 140$ for each extra user.

Other – You can set up dashboards by providing API access to show them in different apps (the Pro plan doesn't have this feature).

How to use Semrush?

For Semrush, which offers seven days of free use, you need to log in to the website. In the free version, you can enter the domain name in the box that appears or check the site you want in detail by joining the paid version.

At this point, Semrush offers you many benefits in general: 

• Identifying the source of the visitor 

• Determining the source language of the visitors 

• The monthly number of visitors to your site and the timeline

• Analysis of sites 

• Performance on mobile devices 

• Word rankings in search engines

Semrush, which you can use in the areas you have seen above, offers you many conveniences. In order to use Semrush, it is necessary to have detailed information. Semrush may seem like a complex tool because it contains multiple options.

You can see the Semrush Dashboard in the image above. Each main function is listed on the left; the main categories are:

SEO

Local SEO

Advertising

Social media

Content Marketing

Competitive Research

Agency Solutions

It also contains predefined data:

My Reports

Projects

Lead Generation Tool

Marketing Calendar

Notes

You can type a keyword or domain name to get started. When you enter a domain name, it moves to the "Domain Analysis" section and opens a keyword "Keyword Analysis" page. 

How to Do Keyword Research (with Semrush Keyword Magic Tool)?

With over 20 billion keywords and 142 geodatabases, SEMrush's Keyword Magic Tool has the largest keyword database on the market. This means that you can generate tons of keyword ideas and perform a detailed analysis of keywords to choose the best ones for your campaign.

How does this work?

To access the Keyword Magic Tool, follow this order:

SEO Dashboard > Keyword Research > Keyword Magic Tool

Enter your seed keywords and hit the "Search" button.

You will get a list of keyword ideas for your core keywords. You can sort the keyword list by volume from high to low so keywords with high search volume appear at the top. To narrow your keyword list, you can set modifiers such as Broad March, Phrase Match, Exact Match, or Related.

Use the keyword groups on the left side of the keyword list to find long-tail keywords and topics with low keyword difficulty. You can even exclude keywords that are not relevant to your campaign. Just click the eye icon next to keyword groups; your keyword list will filter those keywords. If you're looking for question-based keywords, simply select the "Questions" modifier to see the keywords as questions. You can filter keyword ideas by volume, difficulty, and CPC. By using filters for search volume and keyword difficulty, you'll narrow down the long list of keyword ideas and make it easier for you to select the best keywords for your next content carefully. For example, when I entered "game consoles" as the core keyword, the tool generated over 8,500 keyword ideas. These are lots of keywords to review. When you have to examine so many keywords, it can be quite difficult to identify long-tail keywords with reasonable keyword difficulty.

When I applied filters for search volume (custom range 100-5000) and keyword difficulty (60-79%), I was able to narrow the list down to just 15 keywords. From this small list of keywords, I was able to carefully select six long-tail keywords with reasonable keyword difficulty.

As a result? Play around with the filters until you find the right keyword ideas for your campaign. Once you have identified your keywords, you can export them to a CSV file or add them to the Keyword Manager. Semrush Keyword Manager provides deeper insights into your chosen keywords. You can use this to get new metrics for your target keywords in real time and see if there are new organic competitors for your keywords. To add keywords to Keyword Manager, click the checkbox next to each keyword and hit the "Add to Keyword Manager" button. Enter a last name, and your keyword list will be saved.

Once you've saved your keyword list in the Keyword Manager tool, you can continue to collect information about them in real time and visit them again to analyze them at any time.

Go to SEO Dashboard > Keyword Research > Keyword Manager. Select the list you just saved and click the "Update metrics" button to refresh the keyword metrics.

Semrush alternatives

We all love free use, and these free SEO tools are great options for small blogs and options new to SEO. The free se tools have useful tools even for small installations on tight budgets and large ones without the advanced needs of some of SEmrush and Ahrefs.

Google Keyword Planner - Since most of us aim to rank better on Google with our SEO efforts, it makes sense that Google's Keyword Planner is one of the best keyword research tools available.

Ubersuggest, Neil Patel - Ubersuggest is another free tool with similar basics to Google Keyword Planner. It was founded by Neil Patel, one of the foremost thought leaders in the digital marketing world, and it's completely free.

Searchmetrics - SEMRush is a great analytics tool for keyword research and keyword suggestion and for analyzing your site's performance on the backlink side to organic traffic and referring domains. Searchmetrics is a relatively unknown but great SEMRush alternative for this role.

Semrush is one of the most famous Google extensions. It is easy to use and extremely useful for everyone, regardless of their SEO experience. Regularly maintained and updated, the extension basically helps you get a detailed overview of your website at the click of a button. You get everything from your Alexa rank to keyword density and index information under one roof.