Most small business owners and entrepreneurs now know that it is unrealistic to set up a website and wait for people to find you in a highly competitive environment like the Internet. To drive traffic to your website, you must first know what people are searching for and how. One of the healthiest ways to do this is to do keyword research. However, if you are at the beginning of the road, you may need more money to spare for very professional tools or experts. Fortunately, there are powerful, free tools that can help you, like Google Keyword Planner.

What is the Google keyword planner tool?

This tool determines the keywords you will advertise while creating campaigns within the Google Ads platform. But since it is a powerful tool that delivers search terms you will not find elsewhere, you will get a great advantage of researching by using Google Keyword Planner, even if you still need to advertise. So, are you ready to learn how to find and use it for free within the platform? Let us start.

Here is how to reveal SEO values with this tool. Now let us move on to how to use Google keyword planner.

Step 1: Sign into Google Keyword Planner

It would help if you had a Google Ads account to use this tool. You can set up an Ads account 

in minutes if you do not have an Ads account.

(Follow the prompts and enter some information about you and your business.)

 Note: You do not have to run an active campaign to use GKP. However, you must set up an AdWords account fully. In addition, you need a vigorous campaign to learn the search volume of the words exactly.

1. Go to your Google AdWords account and sign in. Click the wrench icon in the toolbar.

2. Next, select the Keyword Planner.

Google Keyword Planner will have the following tools: "Find New Keywords" and "Get metrics and estimates for your keywords." 

Step 2: Choose Your Vehicle

Now I will show you how to use the two primary tools in Google Keyword Planner to provide a beautiful list of keywords for your SEO campaigns.

Find Keywords 

Google Keyword Planner will have the following tools: "Find New Keywords" and "Get metrics and estimates for your keywords."S

So, to help you get the extra advantage of this tool, let us talk about each of the three options separately. "Your job-related words": Your work cannot be described in any other words (such as "weight loss" or "coffee") than these. This gives you access to Google's proprietary keyword database for many sectors. Sometimes, you can find keywords here that you have missed using the other two options.

"Phrases": Here's a list of closely related terms you have entered here. For example, if you run a cookie e-commerce site, you would want to enter terms like "gluten-free desserts" and "low-carb cookies" there. 

"Enter a URL": This is primarily for AdWords users. However, sometimes you can find a few keywords using your site's homepage or an article on your site. Once you have entered your information in one or three options, click "Get Started."

Next, you will see the Keywords Results Page. Let me show you how to use this part of Google Keyword Planner later. Now let us look at the second tool in Keywords Planner.

Get search volume and forecasts.

This tool is helpful if you have an extensive list of keywords and want to check the search volume. In other words, this tool will not help you to generate new keyword ideas.

Duplicate and paste a list of keywords into the search field and click "Get started."

You will also see the same Keywords Results Page you know when you use the "Find new keywords" tool.

The differences are; 

a) You only get data about the keywords you entered. 

b) Google estimates how many clicks and impressions you will get from the keywords you enter.

Let us go to the Keywords Results Page.

Step 3: Using the Keyword Results Page

The tools I just described will take you to the "Keyword Results Page," which shows as follows:

At the top of the page, you will see three targeting options: Locations, Languages, and search networks.

So, what do these three things mean? 

Location - The country or countries you market to… 

Language - This is the language of the keywords you want to advertise. If this is your target audience (in most cases), you can leave these options as they are.

Search Networks - This is whether you want to advertise on Google only or Google and their "search partners."

Step 4: How to Choose Keywords

Now that you know how to use all the tools, features, and options in Google Keyword Planner, it is time to find the perfect keywords to optimize your site's content. There are many factors in choosing a keyword. So, I will walk you through an example and help you pick a keyword from your list. (For this example, I will use the Find new keywords tool because it is Google Keyword Planner's best tool for finding new keywords).

Alternatives to google keyword planner

Our picks were free keyword research tools since the Google keyword tool is also free. It would be a natural alternative where you do not have to pay for it. Many paid tools are available, but most commercial apps offer more information than the average blogger needs. One of the problems with the better tools is that they are free versions of these commercial apps. They are offered for free with limited functionality, knowing that those who like them can pay for the full version. This will be mentioned throughout this review, with some commenting that it is helpful if you only use it for your single site and do not search for keywords for multiple topics. When appropriate, we will utilize the keyword "electric cars" in our test searches for the cases given. Keywords and results are irrelevant - what matters is the description of how each works. Note that keyword results on this topic may apply to new electric cars and toy cars - so this is a vague topic! Let us find out what we got with each of the options below!

1.WordPot

Word Pot is one of the most perfect free keyword tools. As with most free tools, there is only one downside: it is a free version of a commercial product. You are limited to one project: I tried to research two topics in different projects and was informed that my limit was over. If you can stick to a 'Project' that can include various keyword searches every day, then you should not have a problem. Enter a keyword, and your results are almost instantaneous - speedy. You can select results from all available search engines or choose your own. As you can see, you can also choose the singular and plural forms of your keyword. You also search for synonyms, giving you a much broader search option. This is useful when searching for keywords like "baseball cards." Synonyms are also 'ball game cards' etc. It will appear.

2. SEO Book

SEO Book is another commercial product that offers a free version. 

You can use 'fuzzy' matching, which uses root separation to return keywords related to your search, as Word Pot does with its related and related searches discussed above. Word Pot does not associate keywords with the Google AdWords program. It provides Google's estimated bid and how much traffic to expect from that position to reach the 1st rank (on the right side of Google's search engine results page) in AdWords. Additionally, connections to Google Trends, Google Suggest, and other resources that offer details on your target term will be provided. Also, links to social sites like Delicious, Topix.net, and Blog Search give you information on hot topics in your niche and resources others use to find information on the subject. This can help you with your social networking and bookmarking campaigns.

3. Uber Suggest

When looking for keyword suggestions, Uber Suggest is a popular recommendation tool for keyword research. It will not give you search results but generate longer-tail keywords depending on your seed word or phrase. You can add a letter or number after the keyword to create new keywords used in online searches. These are the best free keyword tools we could find. Each is different in terms of the information used and presented. Not all may be free after your trial, but you can sign up again for another shot if you wish - you may need to use another email address!