Many significant aspects influence a website's Google ranking. Some of these are well-known and are always on the minds of SEO practitioners—the less experienced, on the other hand, may be unaware of Link Juice. This strategy is linked to one of the most critical factors for articles to rank well in algorithms: the number of links in the content. To get the most out of this method, you'll need to learn more about link juice, what it can do for you, and how to apply it.

What is link juice in SEO?

The amount of authority or worth one backlink provides to the website it connects with is called link juice in SEO (Search Engine Optimization). Link juice is also known as "link equity" in the SEO sector. Backlinks from websites with more authority and importance on a topic generate more link juice, which helps a page rank higher in search engine results pages (SERP). It can be interesting why it is called link juice. Link juice is a slang term describing the amount of power a backlink imparts to another site, strengthening it. Generally, the more link juice (link equity) a page has in Google, the better chance it has of ranking for its target keywords and other search engines. The scale of a page is determined by many vital factors. Link juice through good backlinks is simply one (very essential) component of the jigsaw. PageRank, Google's objective evaluation of how authoritative a page is, is sometimes mistaken for link juice. The "value" of how PageRank is conveyed via each backlink is referred to as link equity.

How to get link juice?

External links to your website provide link juice. You can increase your backlinks by using the following strategies:

• Create authoritative material and establish yourself as the go-to source for information on a particular subject.
• Make your website or content a resource.
• Create original blog posts for other websites in your field.
• Join trade associations and form alliances.
• Through public relations efforts, you can get quoted on other websites.
• Link reclamation strategies can be used to fix broken links.

How to get link juice by redirecting the old website?

1. Make 301 Domain Redirects for Your Website.

Set up 301 redirects that come from each current page to start this procedure. The redirects will take you to different sections of the new website. This is an easy procedure to follow. Only a 310 redirect from the old domain to the new one is required. Individual 301 redirects have two crucial advantages. They improve both SEO and client satisfaction. The old website, in this case, referred to the out-of-date NAV page. However, the NAV page has been updated on the new website. If you need to reroute, this is the best option. After all, you might have looked up how to "redirect old links to the new site" on the internet. So, you know what to do now. It's also more straightforward than you might consider rerouting old links.

2. 301 Redirects to a New URL/Domain with Wildcards.

This is your second-best choice for redirects when moving an outdated website to a new domain. Set up a wildcard 301-page redirect to start the new procedure. All page/site traffic and links will be redirected. Traffic and links from the old site/page will be sent to your new homepage for improved redirection. 

3. On your page, add a new domain registrar redirect.

Another website redirect option for your site can be found here. In reality, when it comes to redirecting the domain registrar, option three is your final alternative. This holds true for both 301 and 302-page redirection. For new page redirects, link juice must be preserved. You'll get the same results as you got with your previous URL if you don't change it. You'll need to create a new permanent 301 redirect on your site to accomplish this. The 302 redirections are just for a limited time. As a result, they do not produce the same outcomes as the new 301 redirects.

How to gain link juice from other websites?

There are a few things you are able to do to gain link juice from other websites:

1. For overseas websites, use hreflang

The hreflang tag sends a signal to search engines, directing them to various versions of each page and assisting them in returning the most appropriate version based on the user's language or location. They also allow link juice to be shared between pages and their localized equivalents, laying the groundwork for these pages to rank well in their respective search engines. You can also include hreflang tags in your XML Sitemap, resulting in a single file that directs search engines to all pages and their translated/localized versions.

2. Recovering links

The act of locating and repairing outdated links leading to your pages is known as link reclamation. To locate URLs that return a 404 status, use a crawler like a Site Crawl or look at Google Search Console's Index Coverage report. You can find links to that page using a service like Ahrefs. These links should not be redirected to your homepage or another unrelated website. They can make Google consider your homepage to be a soft 404, lowering your conversion rate. Despite these consequences, it's a shockingly common issue for several websites.

3. The skyscraper strategy of linkbait material

Creating content that is worth connecting to is one of the most effective ways to increase link juice for your SEO. This strategy is locating material that you know people will connect to and improving it: expanding, updating, and beautifying it.

4. Outreach

Start with competition research to find people who are eager to link back to you. To locate the sites that are pointing to your competitors, use a program like Open Site Explorer. Referring pages, such as forums and directories, should be ignored. You've now compiled a list of websites that are: relevant to your field; On-topic, you've already linked to stuff that's similar (but clearly inferior) to yours. To increase your chances of gaining the most valuable links, find the sites with the most authority and target them. BlogDash and AuthorCrawler are two other tools to consider while creating your outreach list. Create a broad template to follow when writing to bloggers when sending outreach emails. Also, remember to lead with your extra value. Don't just copy and paste URLs into your email. Make your subject line stand out. Include your personal contact details in the body of the email.

How to check link juice?

To determine the quality of a connection, you must be aware of widely available and frequently free resources. SEMRush, Moz, Google Analytics, Ahrefs, and Yoast are some of the most prominent SEO analytic tools. These techniques are used to determine a link's domain or page authority, as well as its authority. The following are some relevant measures for estimating the value of a link:

• Domain Authority is a Moz-developed proprietary metric that employs a 0 to 100 scale to approximate site authority.
• Referring Domains: the number of distinct domains connecting to the website and page on which the link is located;
• The age of a domain is an objective number that indicates when a page was originally published. While this statistic does not determine the link's total worth, it can impact other metrics, such as domain authority and page authority.

Benefits of Link juice

The advantages of link juice are numerous in SEO. The main advantage is that it improves organic search engine ranks. So, if you want to rank higher, you must have relevant and high-quality link juice on your page. The likelihood of search users clicking on links to your web pages increases as your ranking rises. This increases visitors to your website. More traffic equals more profits, ensuring that all of your investments provide more significant and better returns. Overall, link juice is a fantastic and highly effective technique to achieve success in your SEO efforts.

Penguin update – the link juice killer

In April 2012, Google launched the Penguin update, sometimes known as the "webspam update" or "poor SEO update" at the time, as a countermeasure to web spam. The purpose of this round of Google upgrades was to remove sites that were unfairly ranked from search results. Spammers that use keyword stuffing, link schemes, or cloaking, for example, might anticipate their domain to be blocklisted. Google's webmaster guidelines establish explicit criteria for web admins to follow in order to prevent spam measures and penalties. This includes links that appear out of place, such as those caused by the following factors:

• Keyword stuffing is when a keyword's density is too high as a result of over-optimization.
• Link trade and link purchase: There is no user-recommended link, which is unnatural.
• Text for the link/anchor: An unnaturally large number of terms are connected together (money keywords)
• Link profile that is rapidly expanding: Unnatural link growth on sites with few links that suddenly exhibit an upsurge in link growth
• Negative link environment: for example, links to betting, pornography, poker, and other similar topics.
• Backlinks from penalized domains and link farms, footer links, comment spam, blog spam, online directories, and so forth are all examples of poor backlinks.